There is only one version of success you need to follow
And that’s your own
Hello and welcome to The Curious Marketer,
If you haven’t already please pop in and introduce yourself here. As I build this small community of female founders, solopreneurs and entrepreneurs. My hope is to create a space where we can learn, grow and share some of the challenges of going it alone.
I’ve recently seen a lot of posts and emails telling me there’s only 5 months left to achieve my goals. The urgency, time is slipping away, if you don’t act now your year will be a failure. But what if I’ve already achieved them, what if my version of success has changed. It was never about 6 figure months (who has these anyway?) but about the concept of enough.
It’s been one whole year this month since I launched The Curious Marketer. Is it even harder than I thought it would be? Yes! Have I enjoyed every second of the journey? Yes! Have I had to side hustle my way through this year? You bet ya!
A few weeks ago I wrote about how my version of success has changed over the years and I realised what has made the journey to this point easier has been understanding what success means to me, and not solely aligning it to the outcomes of my business.
As a marketer I know it takes a while to build a brand and there are always factors out of our control. The ever changing economic climate, whether or not a prospective client chooses to buy from us, but what we can control is how we adapt and respond to those challenges.
And I’ve loved helping small businesses understand and navigate their own challenges. A drinks brand understand how to grow their business by growing the category, a finance service provider understand how their audience are feeling and making purchase decisions in the current climate and I’ve written comms strategy for a subscription based business to help them understand how to connect with their customers.
Because that’s why I do this, to help small businesses to grow and help small business owners to do what they love and that’s enough for me.
If you’d like to work with me you can book a free curiosity call here.
I’m a life-long learner and find so much inspiration between the pages of a good book. Here are the ones that inspired me in year one. You can shop these titles here
Workstyle by Lizzie Penny and Alex Hirst
A revolutionary new way of working that is all about the freedom to choose when and where you work.
The Multi-hyphen Method by Emma Gannon
This book taught me I didn’t have to be just one thing. I can make a career out of the many things I love.
Braving the Wilderness by Brene Brown
This quote was a lightbulb moment for me ‘True belonging doesn’t require you to change who you are; it requires you to be who you are’ Magic!
Four Thousand Weeks by Oliver Burkeman
This book has helped me get a handle on my relationship with productivity. I love the concept of ‘Finitute’ he mentions in his book. There is never going to be enough time to do everything, so focus on what’s most important.
You’re the Business by Anna Correa-Rado
This book helped me make sense of starting a business with loads of helpful practical advice.
Are there any books that have inspired you on your journey? I’d love to hear about them.
You’re busy, I get it. That’s why I’ve wrapped up the most important posts of the week right here so you can catch up without having to get caught up in the scroll.
My new hot off the press blog post on How to use ChatGPT in small business marketing I’ll be talking more about how I use AI in both the strategy work I do for brands but also as a partner in creative work
This free download 50 Content prompts for building your personal brand
If you’re curious…
I’m Rebecca, the writer of this newsletter. I’m a marketing consultant and content and copywriter for female founded small businesses.
Absolutely agree! Part of the reason for going solo - and supporting people to figure out their own version of success - is that working in an almost full time job was no longer my version of success.